We believe that there are in fact Five Cs to consider when purchasing your diamond, as opposed to four.
CUT
COLOUR
CLARITY
CARAT
CONSCIENCE
The brilliance of a diamond is very much determined by its ability to reflect and
refract light possibly the most important feature of a diamonds craftsmanship is its cut.
This natural phenomena occurs in both mined and lab grown diamonds in ‘white’ diamonds this can give degrees of yellow colouring ranging from D to Z.
As mined diamonds or lab diamonds grow, small flaws and inclusions can feature in their structure these birthmarks are nature’s own fingerprints.
A carat is the unit used to measure a diamonds weight the word carat originates from a tree more commonly known as the carob tree.
Since no mining is necessary, they are a vote for what you believe in. Our mission is to develop a 100% sustainable diamond jewellery brand.