We believe that there are in fact Five Cs to consider when purchasing your diamond, as opposed to four.
CUT
COLOUR
CLARITY
CARAT
CONSCIENCE
This natural phenomena occurs in both mined and lab grown diamonds in ‘white’ diamonds this can give degrees of yellow colouring ranging from D to Z.
Clarity is a measure of a diamonds natural flaws. As in mined diamonds or lab diamonds, as they grow, small flaws and inclusions feature in their structure. These birthmarks are nature’s own fingerprints.
A Carat is the unit used to measure a diamonds weight or in modern terms 200mg/carat. The word carat originates from a tree more commonly known as the carob tree. It seeds were used to weigh against diamonds.
Since no mining is necessary, they are a vote for what you believe in. Our mission is to develop a 100% sustainable diamond jewellery brand.