Our Journey

18 years ago we founded CARAT* London on the belief that fine jewellery needed democratising.

The idea was to be inclusive rather than exclusive. The key was to work with high quality simulants and lab grown alternatives to mined gemstones and set them in fine jewellery.

18 years ago, we started this journey, this is how far we have come…

  • 2003

    CARAT* London Founded

  • 2004

    We invested with GEMESIS, one of the worlds first commercial diamond growers, to develop markets for lab grown diamonds in retail and online.

  • 2005

    We shipped our first lab created diamond jewellery online in the United Kingdom and the United States

  • 2008

    Diamond yields were low and the high growing costs of these new diamonds were still prohibitive. Social and environmental awareness of our cleaner, greener way of growing diamonds were still nascent. Our diamonds, like the consumer, were not ready.

  • 2014

    Breakthroughs in growth rates bring the diamond age closer with the development of newer technologies to improve yields to truly compete with mined diamonds.

  • 2019

    The ability to grow significantly more sustainable diamonds and other 'rare' gems was nascent and full of promise 18 years ago.

    Here is our path forward to become a truly sustainable jewellery company.