Our Journey

We founded CARAT* almost 20 years ago. Our simple mission was to create fashion and fine jewellery, working exclusively with the finest alternatives to mined gemstones.

We built our company with a vision to a new future where jewels can have new meaning to a new generation of jewellery lovers.

We believe all gemstones should have gentle beginnings.

  • 2003

    CARAT* Founded

  • 2004

    We were one of the first retailers to invest in commercial lab diamond diamond technology at the very begining of the industry.

  • 2005

    We shipped our first lab created diamond jewellery online in the United Kingdom and the United States

  • 2008

    Quality diamond yields were low and the high growing costs of these new diamonds were still prohibitive.

    Social and environmental awareness of our cleaner, greener way of growing diamonds were still nascent. Our diamonds, like the consumer, were not ready.

  • 2014

    Breakthroughs in growth rates bring the diamond age closer with the development of newer technologies to improve yields to truly compete with mined diamonds.

  • 2019

    The ability to grow significantly more sustainable diamonds and other 'rare' gems was nascent and full of promise 18 years ago.

    Here is our path forward to become a truly sustainable jewellery company.



  • 2022

    Professional Jeweller Magazine:


    Lab-grown diamonds to make up 80% of market within decades, says Carat London founder.